Expected seller revenue
= Expected seller revenue
{title2=$\mathbb E[R]$}
= Expected revenue
{synonym}
The expectation of the seller's total receipts over the buyers' valuation types and any randomization in the sales mechanism. In an <auction> it is the sum of the bidders' expected payments; with a <posted price> it is price times sale probability. It does not subtract selling costs or the seller's opportunity cost of retaining the item, so it is revenue rather than profit.