A strictly increasing differentiable concave utility function on all of has everywhere. Otherwise monotonicity and the decreasing derivative would make it constant on a right half-line. Its tangent at zero also shows as .
If has only one sign, the stated second alternative already holds. Otherwise both and are positive. As , tends to infinity on ; as , it does so on . Since , Fatou lemma implies at both ends. Continuity gives a finite maximizer , and differentiability gives .
For optimal marginal utility as a one-period pricing density, put . It is strictly positive. On it is bounded by , whose expectation is finite by part ii. On continuity bounds on the compact interval . Thus is integrable and is absolutely integrable. Consequently . Normalizing by its positive expectation, if desired, makes it a probability density with the same zero pricing expectation.