Solution
= Solution
For $b\ne0$, write $z=bw$. The equation becomes $w^2+w+1=0$, whose roots are $(-1\pm i\sqrt3)/2$, both of <modulus> one. Hence $|z|=|b|$. If $b=0$, the double root is $z=0$, giving the same relation. Therefore
$$
\boxed{|z|\leq1\quad\Longleftrightarrow\quad -1\leq b\leq1.}
$$