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There are two common normalizations. I will define both explicitly, because the numerical conclusion in the question uses the unreduced one.

Set $\delta =-A^2-A^{-2}$. The reduced Kauffman bracket of a nonempty link diagram iswhere $s$ runs over all bracket smoothings, $a(s),b(s)$ count $A$- and $B$-smoothings, and $|s|$ is the number of resulting circles. Locally,Fix the usual Kauffman bracket convention in which the $A$-smoothing at a positive braid crossing is its oriented smoothing; reflecting a crossing exchanges $A$ and $A^{-1}$. The unknot has reduced bracket $1$, and adjoining another circle multiplies the bracket by $\delta$. The unreduced Kauffman bracket uses ${\delta }^{|s|}$ instead and assigns the empty diagram $1$. Thus for a nonempty diagram

For completeness, the bracket calculations for all three Reidemeister moves can be carried out in the Temperley-Lieb diagram algebra. Let $I$ be the identity two-strand tangle, and let $e$ be the cap-cup tangle. Composition gives $e^2=\delta e$. The two crossings correspond toConsequentlywhich proves invariance under the second Reidemeister move. On three strands, the cap-cup diagrams satisfy $e_1{e}_2{e}_1=e_1$, $e_2{e}_1{e}_2=e_2$, and $e_i^2=\delta e_i$. Expand the two sides of the third move. Their difference isThus the third Reidemeister move also preserves either bracket normalization. Reflected forms of these moves follow by replacing $A$ with $A^{-1}$.

A positive curl contributes $A\delta +A^{-1}=-A^3$, and a negative curl contributes $A^{-1}\delta +A=-A^{-3}$. The writhe of a link diagram $w(D)$ changes by $+1$ or $-1$ in exactly these cases. Therefore the corrected bracketis invariant under the first Reidemeister move as well; the second and third moves leave the writhe of a link diagram unchanged. Substituting $t=A^{-4}$ defines a Jones polynomial. For multiple components half-integer powers of $t$ may occur. The reduced version $V_L^{\mathrm{red}}$ has $V_U^{\mathrm{red}}=1$, and the Unreduced Jones polynomial is

At $A=1$, switching a crossing does not change the bracket: both smoothing coefficients are $1$. It changes the writhe of a link diagram by $2$, so the correction factor $(-1{)}^{-w}$ is unchanged. Hence either Jones polynomial at $t=1$ is unchanged by a crossing change. By switching crossings, any $l$-component link can be made an unlink. Its crossing-free diagram has $l$ circles and zero writhe of a link diagram, givingThus the printed conclusion $|V_L(1)|=2^l$ holds for the unreduced normalization. For the reduced Jones polynomial, the correct conclusion is $\boxed{|V_L^{\mathrm{red}}(1)|=2^{l-1}}$; the unknot alone already rules out $2^l$ in that convention.