= Google custom silicon
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Google has put considerable effort into custom hardware to greatly optimize its stack, in a way that is quite notable compared to other tech companies.
* 2021 https://www.theregister.com/2021/03/23/google_to_build_server_socs/ Google vows to build its own server system-on-chips, hires Intel veteran. Inevitable with the end of <Moore's law>. <Instruction set architecture> unannounced however. I'll bet <ARM instruction set>
* 2021 <codec acceleration> for <YouTube>: https://www.tomshardware.com/uk/news/intel-replaces-xeons-with-custom-vcus