Source: /cirosantilli/how-to-teach/explain-why-the-subject-is-beautiful

= Explain why the subject is beautiful

And if you <explain how to make money with the lesson>[really can't make money from a subject], there is only one other thing people crave: beauty.

You have to <the missing link between basic and advanced>[give the beauty motivations upfront, before boring people to death with endless prerequisites], otherwise no one will ever want to learn it.