= The Google Story
{c}
{title2=Vise and Malseed}
{title2=2005}
https://archive.org/details/isbn_9780385342728 on the <Internet Archive Open Library>.
Has some good mentions, but often leaves you wanting more details of how certain things happened, especially the early days stuff.
Does however paint a good picture of several notable employees, and non-search projects from the early 2000's including:
* the cook dude
* porn cookie guy
* the unusual IPO process
Paints a very positive picture of the founders. It is likely true. They gave shares generously to early employees. Tried to allow the more general public to buy from IPO, by using a bidding scheme, rather than focusing on the big bankers as was usual.
The introduction mentions that <Google> is very interested in <molecular biology> and mining <genetics> data, much like <Ciro Santilli>! Can't find external references however...
\Q[Two of the most compelling areas that Google and its founders are quietly working on are the promising fields of <molecular biology> and <genetics>. Millions of genes in combination with massive amounts of biological and scientific data are an excellent match for the Google search engine, the tremendous database the company has in place, and its immense computing power. Already, Google has downloaded a map of the human genome and is working closely with biologist Dr. <Craig Venter> and other leaders in genetics on scientific projects that may lead to important breakthroughs in science, medicine, and health. In other words, we may be heading toward a time when people can google their own genes.]
The book gives good highlight as to why Google became big: search was just an incredibly computationally intensive task. From very early days, <Largey> were already making up their own somewhat custom compute systems from very early days, which naturally led into <Google custom hardware> later on. Google just managed to pull ahead on the reinvest revenue into hardware loop, and no one ever caught them back. This feels more the case than e.g. with <Amazon>, which notoriously had to buy off dozens of competitors to clear the way.
\Image[https://upload.wikimedia.org/wikipedia/en/6/63/The_Google_Story.jpg]
{title=Cover of <The Google Story>}