= Think different
{c}
{tag=It's Popular Now It Sucks}
{wiki}
Of course, this only made sense when Apple was more of an underdog to <IBM>, and <Ciro Santilli> greatly <Ciro Santilli's self perceived creative personality>[admires their defiance of the norm].
As of 2020 however, <Apple> is kind of on the top of the mobile world, and Think different simply makes no sense anymore, notably because it relies on <closed source offline software used by millions>.
<it's Popular Now It Sucks> comes to mind.
This is a trap every company that prides itself on it's "alternative culture" sets for itself. If they succeed, they could become the norm.
\Image[https://raw.githubusercontent.com/cirosantilli/media/master/Think_different_with_Tux.png]
{title=Take on Apple's <Think different> logo with <Tux (mascot)> instead of the Apple logo}
{description=In 2020, to think different, is to think <open knowledge>. Work by <Ciro Santilli>, based on https://en.wikipedia.org/wiki/File:Tux.svg[].}
\Image[https://raw.githubusercontent.com/cirosantilli/media/master/Apple_Think_different_1976_Think_mainstream_2011.png]
{title=1976 Think different. 2011 Think mainstream}
{description=Cropped from https://wallpapersafari.com/w/RqYUEj[].}
\Video[https://www.youtube.com/watch?v=VtvjbmoDx-I]
{title=1984 <Macintosh> <advertisement> by <Apple> (1984)}
{description=This ad suggests that Apple was the new thinker that would destroy <IBM>, as <Steve Jobs> said it himself when introducing the ad: https://www.youtube.com/watch?v=zlQvMp5rB6g[]. And then <Apple> became <IBM> in the 2000's starting with the launch of the <iPod> and then leading up to the <iPhone>.}