Source: wikibot/cambridge-analytica
= Cambridge Analytica
{wiki=Cambridge_Analytica}
Cambridge Analytica was a political consulting firm that gained notoriety for its use of data analytics and psychological profiling in political campaigns. Founded in 2013, the company was a subsidiary of the SCL Group, which specialized in military and behavioral psychology. Cambridge Analytica became widely known for its role in the 2016 U.S. presidential election, where it worked on behalf of Donald Trump's campaign.