= Campaign rhetoric of Barack Obama
{wiki=Campaign_rhetoric_of_Barack_Obama}
Barack Obama's campaign rhetoric is characterized by several key elements that contributed to his success as a politician, particularly during his presidential campaigns in 2008 and 2012. Here are some defining characteristics of his rhetoric: 1. **Hope and Change**: One of the most notable phrases from Obama's 2008 campaign was "Hope and Change." This slogan resonated with voters who were looking for a departure from the status quo and inspired a sense of possibility for a better future.
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