Source: wikibot/captatio-benevolentiae
= Captatio benevolentiae
{wiki=Captatio_benevolentiae}
Captatio benevolentiae is a rhetorical technique used to gain the goodwill or favor of an audience, often at the beginning of a speech or written work. The term is derived from Latin, meaning "seizing benevolence." This approach typically involves the speaker or writer making a favorable impression, expressing humility, or appealing to shared values and emotions to create a positive connection with the audience.