= Cognitive rhetoric
{wiki=Cognitive_rhetoric}
Cognitive rhetoric is an interdisciplinary field that combines insights from cognitive science and rhetorical studies to explore how human cognition influences the processes of persuasion and argumentation. It examines the mental processes involved in understanding, producing, and evaluating persuasive communication, as well as the way cognitive structures, such as schemas and frames, play a role in shaping rhetoric. Key aspects of cognitive rhetoric include: 1. **Mental Models**: How people create mental representations of information that affect their understanding and response to arguments.
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