= Demand optimization
{wiki=Demand_optimization}
Demand optimization refers to a set of strategies and techniques used by businesses to maximize their sales and improve the efficiency of their supply chain based on understanding and predicting consumer demand. The goal is to align supply with customer demand as effectively as possible, thereby reducing costs, increasing sales, and improving customer satisfaction. Key aspects of demand optimization include: 1. **Data Analysis**: Utilizing historical sales data, market trends, and consumer behavior insights to forecast future demand.
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