= Email deliverability index
{wiki=Email_deliverability_index}
The Email Deliverability Index (EDI) is a metric or a score that indicates the likelihood of email successfully reaching a recipient's inbox rather than being filtered into spam or junk folders. It helps email marketers and organizations assess the effectiveness of their email campaigns and overall email strategy. \#\#\# Key Factors Influencing Email Deliverability Index: 1. **Reputation**: This includes the sender's IP address reputation and domain reputation, which are influenced by past sending behavior, complaint rates, and engagement metrics.
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