= Feature-oriented positioning
{wiki=Feature-oriented_positioning}
Feature-oriented positioning is a marketing strategy that focuses on highlighting specific features and attributes of a product or service to differentiate it from competitors. This approach involves identifying the unique features that appeal to a target audience and using them as the main points of communication in marketing efforts. Key aspects of feature-oriented positioning include: 1. **Identifying Key Features**: Understanding which features of the product or service are most valuable to the target audience.
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