Source: wikibot/generalized-second-price-auction
= Generalized second-price auction
{wiki=Generalized_second-price_auction}
The Generalized Second-Price (GSP) auction is a mechanism commonly used in online advertising, particularly in the context of search engine advertising and platforms like Google Ads. It allows advertisers to bid on keywords, and the auction determines the order in which ads will be displayed based on those bids.