= Geodemographic segmentation
{wiki=Geodemographic_segmentation}
Geodemographic segmentation is a marketing strategy that categorizes individuals or groups based on geographic and demographic characteristics. It combines two key aspects: 1. **Geographic Segmentation**: This involves analyzing the location of individuals or households, such as countries, regions, cities, neighborhoods, or even specific postal codes. It helps businesses understand regional preferences, local behaviors, and market dynamics.
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