= Hybrid market
{wiki=Hybrid_market}
A hybrid market is a marketplace that combines elements of both traditional physical commerce and digital or online commerce. This structure allows businesses and consumers to interact and transact using multiple channels, such as in-person sales, e-commerce, mobile apps, and digital platforms. \#\#\# Key Characteristics of Hybrid Markets: 1. **Integration of Channels**: Hybrid markets leverage both online and offline channels, allowing consumers to choose their preferred method of purchasing.
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