Source: wikibot/intensity-of-preference
= Intensity of preference
{wiki=Intensity_of_preference}
Intensity of preference refers to the strength or degree of an individual's preference for one option over another. It is a concept often used in economics, psychology, and decision-making studies to understand how much more someone prefers one choice compared to alternatives. For example, if a person prefers chocolate ice cream over vanilla ice cream, the intensity of that preference can vary.