= Law of comparative judgment
{wiki=Law_of_comparative_judgment}
The Law of Comparative Judgment is a concept developed by British psychologist Louis Thurstone in the context of psychometrics and decision-making. It refers to a method for measuring preferences or perceptions by comparing different items against one another rather than evaluating them independently. In essence, the law posits that individuals make judgments not in absolute terms, but rather by comparing one item to another.
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