= PEST analysis
{wiki=PEST_analysis}
PEST analysis is a strategic management tool used to identify and analyze the external factors that can impact an organization. The acronym PEST stands for Political, Economic, Social, and Technological factors. By examining these elements, businesses can better understand the external environment in which they operate, anticipate potential challenges, and identify opportunities for growth. Here's a brief overview of each component: 1. **Political Factors**: These involve the influence of government policies, regulations, and political stability on an organization.
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