Source: wikibot/qualitative-psychological-research

= Qualitative psychological research
{wiki=Qualitative_psychological_research}

Qualitative psychological research is a methodological approach within psychology that focuses on understanding human behavior, thoughts, feelings, and experiences through the collection and analysis of non-numerical data. Unlike quantitative research, which relies on statistics and numerical measurements to test hypotheses, qualitative research emphasizes the exploration of phenomena in depth and within context.