= Quantitative marketing research
{wiki=Quantitative_marketing_research}
Quantitative marketing research is a systematic investigation that primarily focuses on obtaining quantifiable data and analyzing it using statistical and mathematical methods. This type of research is designed to collect numerical data that can be transformed into usable statistics, allowing marketers to identify patterns, measure variables, and assess relationships among various factors. \#\#\# Key Characteristics of Quantitative Marketing Research: 1. **Objective Measurement**: It seeks to quantify behaviors, opinions, and other defined variables, allowing for objective analysis rather than subjective judgment.
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