= R. Duncan Luce
{wiki=R._Duncan_Luce}
R. Duncan Luce is a prominent American mathematician and psychologist known for his significant contributions to the fields of decision theory, utility theory, and mathematical psychology. He is best recognized for his work on measurement theory and the development of the Luce model, which describes how individuals make choices among discrete alternatives. His research has influenced various areas, including economics, cognitive science, and operations research.
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