= Rhetoric (Aristotle)
{wiki=Rhetoric_(Aristotle)}
Rhetoric, as defined by Aristotle in his seminal work "Rhetoric," is the art of persuasion. Aristotle regarded rhetoric as a vital skill in public life and considered it essential for effective communication. His exploration of rhetoric emphasizes three primary modes of persuasion, which he identified as ethos, pathos, and logos: 1. **Ethos**: This refers to the credibility or character of the speaker. Aristotle believed that for an audience to be persuaded, they must trust the speaker.
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