= Vertical and horizontal bundles
{wiki=Vertical_and_horizontal_bundles}
Vertical and horizontal bundles are concepts often used in marketing, product development, and retailing, particularly in the context of bundling products or services. Here's a breakdown of each: \#\#\# Vertical Bundling **Definition**: Vertical bundling refers to the combination of products or services that are related in a supply chain, typically combining offerings that serve different stages of a single process or fulfill complementary needs.
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