Modulation basically means encoding data on a carrier wave.
Image that we are at a point in history where spark-gap transmitters can send Morse code.
But now people want to send voice. How to do it?
It would not be practical without modulation: Why can't you send voice without modulation?
As well put by Wikipedia, a radio receiver has to perform three functions on the signal from the antenna:
- filtering, so you can tune the station you care about. This filters based on the frequency of the carrier wave you want. I.e. you use a bandpass filter.
- amplification: otherwise you won't be able to hear anything if the emitter is too far away
- demodulation: this means decoding the signal based on whatever way it was encoded, notably e.g. AM/FM