Daniel Yankelovich (1924–2023) was an influential American public opinion researcher, author, and social commentator. He was best known for his work in the fields of market research and public opinion analysis, particularly through his founding of the Yankelovich Partners, a leading market research firm. Yankelovich contributed significantly to understanding consumer attitudes, public opinion, and social change in America. His research often focused on how societal values and beliefs shape consumer behavior and public policy.
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