Dollie & Me is a brand that offers a line of matching clothing and accessories for girls and their dolls, typically 18-inch dolls like those from American Girl or similar styles. The concept revolves around creating a shared bonding experience through coordinated outfits, allowing both the child and the doll to dress in a complementary fashion. The brand's products often include dresses, pajamas, and accessories for both the child and the doll, which encourages imaginative play and fosters creativity.

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