Elizabeth Loftus is a prominent American cognitive psychologist and expert in the fields of memory and psychology, particularly known for her research on the malleability of human memory. She has conducted extensive studies exploring how memories can be distorted or influenced by various factors, including misinformation, suggestions, and social pressures. Loftus is particularly famous for her work on false memories, demonstrating that people's recollections of events can be significantly altered by misleading information or leading questions.
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