"Inventio" is a term derived from Latin that means "invention" or "discovery." In the context of rhetoric and education, it refers specifically to the process of coming up with ideas or arguments, serving as the first stage in the classical rhetorical canon. This stage involves brainstorming topics, generating content, and organizing thoughts to create persuasive messages. Additionally, "Inventio" can also refer to various entities such as companies, organizations, or products that utilize the term in their branding.
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