Keyword (rhetoric)

In rhetoric, a "keyword" generally refers to a significant term or phrase that encapsulates the main ideas or themes of a text, speech, or argument. It is often a focal point around which discussions revolve, serving to convey the core message or to evoke specific feelings, ideas, or values in the audience. Keywords can be especially important in persuasive writing and speaking, as they can help to structure arguments, attract attention, and create resonance with the audience.