Lammily is a brand of dolls that was created with the aim of promoting a more realistic and healthy body image for children. Launched by Nickolay Lamm in 2014, the Lammily doll is designed to reflect the proportions of an average American girl, in contrast to traditional fashion dolls that often have unrealistic body shapes. The Lammily doll features a range of body types and comes with accessories that encourage imaginative play while also addressing issues of diversity and self-acceptance.

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