My Scene is a brand of fashion dolls created by Mattel, launched in the early 2000s as part of a response to the growing popularity of fashion dolls aimed at older children and pre-teens. The brand features a diverse group of characters, each with distinct personalities and styles, aimed at appealing to a more modern and urban aesthetic. The dolls are known for their fashionable clothing, accessories, and customizable elements, along with playsets and vehicles that reflect contemporary youth culture.
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