Richard Wirthlin was an American pollster and political strategist known for his work in political consulting and public opinion research. He gained notable recognition for his role in the 1980 presidential campaign of Ronald Reagan, where his insights and analysis significantly shaped the campaign's strategy and messaging. Wirthlin founded the Wirthlin Group, a firm specializing in polling and research that focused on understanding voter behavior and attitudes. His expertise contributed to the development of several key campaign strategies and messages used by Republican candidates.
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