Survey methodology is the science of designing, conducting, and analyzing surveys to collect data from a population. It encompasses a range of techniques and principles aimed at ensuring that surveys are valid, reliable, and representative. Key components of survey methodology include: 1. **Survey Design**: This involves developing the survey instrument (questionnaire) and deciding on the type of survey (e.g., online, telephone, face-to-face). Key design considerations include question wording, question order, and survey length.
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