Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

"Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion" is a book by Jay Heinrichs that explores the principles of rhetoric and persuasive communication. In this engaging and accessible text, Heinrichs draws on classical rhetorical techniques as well as contemporary examples, including figures like Aristotle, Lincoln, and even pop culture references like Homer Simpson, to illustrate the art of persuasion.