"Woo circles" refers to the concept discussed in network marketing or multi-level marketing (MLM) contexts. It describes the idea of creating a close-knit group or community of individuals who support and promote each other's businesses, often through social media platforms. In this setting, "Woo" is typically associated with the idea of influencing or charming others, a term popularized in the context of personality strengths by the Gallup StrengthsFinder assessment.
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