The motivational attractiveness assigned to a represented outcome or its cue, often described as cue-triggered wanting. It can vary without a corresponding change in experienced pleasure or explicit belief about value.[ref]
Intra-accumbens amphetamine increases the conditioned incentive salience of sucrose reward by Cindy L. Wyvell and others. Journal of Neuroscience 20, 8122–8130; separate instrumental and cue training, extinction test and taste reactivity
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