 Multiplicative energy

For finite sets of nonzero real numbers, the multiplicative energy is the number of quadruples $(a,b,c,d)\in A\times B\times A\times B$ satisfying $a/b=c/d$. Swapping $b,d$ shows that it also counts quadruples with $ab=cd$. Thus $E(A,B)={\sum }_x{r}_{A\cdot B}(x{)}^2$, where $r_{A\cdot B}(x)$ counts product representations. The Cauchy-Schwarz inequality yields $E(A,B)\ge |A{|}^2|B{|}^2/|A\cdot B|$.