 Normalized convolution on a finite group

For scalar functions on a finite group, normalized convolution on a finite group is $(f\ast g)(x)=|G{|}^{-1}{\sum }_{y}f(y)g(y^{-1}x)$. It is associative and need not commute. Its identity is $|G|1_{\{e\}}$, rather than the unscaled indicator function of the identity element. The Fourier analysis on a finite group convention $\hat{f}(\rho )=\mathbb{E}f(x)\rho (x)$ turns it into matrix multiplication in the same order.