 Norms of a rank-one operator

For the rank-one operator $Tf=⟨f,v⟩u$ on a Hilbert space with a countable Hilbertian basis $(e_k)$, the operator norm and Hilbert-Schmidt norm both equal $\Vert u\Vert \Vert v\Vert$. The Cauchy-Schwarz inequality gives $\Vert Tf\Vert \le \Vert u\Vert \Vert v\Vert \Vert f\Vert$, with equality at $f=v/\Vert v\Vert$ when $v\ne 0$. The Parseval identity for a Hilbertian basis gives ${\sum }_k\Vert T{e}_k{\Vert }^2=\Vert u{\Vert }^2{\sum }_k|⟨e_k,v⟩{|}^2=\Vert u{\Vert }^2\Vert v{\Vert }^2$. The zero-vector cases are immediate.