 Optimal marginal utility as a one-period pricing density

For a negative, strictly increasing, concave differentiable utility with finite expected utility at every holding, a gain having both signs makes the objective coercive at both ends. At a finite optimum its derivative is zero. Secant domination for expected utility derivatives gives integrability of $|X|U^{\prime }({\theta }_{\ast }X)$; boundedness of $U^{\prime }$ on the remaining compact set gives integrability of the positive marginal utility itself. Its normalization has expectation one and prices the gain at zero.