 Solution

If $\alpha \ne 0$ has degree $d$, then at every Archimedean embeddingIndeed, the factor of the defining product belonging to that Archimedean place shows $\max (1,|\alpha |{)}^{1/d}\le H(\alpha )$; using the exact local degree only improves this estimate. This proves the upper bound. Apply it to ${\alpha }^{-1}$ and use $H({\alpha }^{-1})=H(\alpha )$ to obtain the lower bound. This is the Liouville height inequality.