 Solution

Treat a straight line together with infinity as a generalized circle on the Riemann sphere. Its finite points have a real equationTranslations and nonzero complex scalings preserve circles and lines. Under $z=1/w$, multiplying the equation by $|w{|}^2$ givesagain the equation of a circle or line. Nondegeneracy is preserved because the reciprocal map is a bijection of the sphere. The zero and infinite points are interpreted there, rather than discarded when multiplying denominators.

Every Möbius map with $c\ne 0$ factors asif $c=0$ it is already affine. Thus Möbius translation-scaling-inversion factorization and the reciprocal transformation of a generalized circle prove every generalized circle maps to another generalized circle. A circle becomes a line exactly when its image contains infinity, that is, when the original circle contains the map's pole.