 The Framing of Decisions and the Psychology of Choice by Amos Tversky and Daniel Kahneman

By Amos Tversky and Daniel Kahneman. Science211(4481),453–458(30January1981). DOI doi.org/10.1126/science.7455683

Original publisher abstract: preference reversals under alternative formulations of equivalent decision problems, including monetary outcomes. Numerical choices written in the article are original teaching examples, not asserted original study conditions.