Ciro Santilli Ciro was trying to make his face fit on the banner. But it is hard because faces are square and text is long.
Then at one point, the CSS was a bit broken and the eye stuck out just left of Ciro Santilli.
At this moment, Ciro knew what to do.
This produced a "continuous image symbol to text" effect that felt so right.
The concept, like any other, is not in itself new and has been used by others, Ciro just independently rediscovered it again: