Because when this gets converted to a OurBigBook.com page, it will be easier for people to copy paragraphs/fork and write a canonical page about Ciro.
What do you do when creating a pull request? Do you say "I", which is not true because Ciro did not say that, or do you say "John Doe thinks" bla bla?
And because his name is awesome! :-) Just kidding.
This became a micro-meme in 4chan:
Correction: cirosantilli.com is not Ciro Santili's resume. It is your life.