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A terminal portfolio wealth floor is a prescribed lower bound, possibly a random variable, on terminal portfolio portfolio wealth. In a complete market, its state-price density cost cannot exceed initial portfolio wealth. Nonnegative admissibility replaces a possibly negative floor by its positive part.

If a positive terminal state-price density has essential infimum zero, let $A_n=\{{\zeta }_T<1/n\}$ and $X_n=w_0{1}_{A_n}/\mathbb{E}[{\zeta }_T{1}_{A_n}]$. Whenever $\mathbb{P}(A_n)>0$, these claims cost $w_0$ and satisfy $\mathbb{E}{X}_n>n{w}_0$. In a Brownian complete market with constant nonzero market price of risk, ${\zeta }_T$ has a lognormal distribution and all these events have positive probability. Thus bounded market coefficients and an increasing concave utility do not alone ensure a finite attained optimum: the linear utility $U(x)=x$ already fails. Usual inverse-marginal-utility formulas require further utility and integrability hypotheses.

In a one-period complete market with deterministic initial holdings, two integrable positive pricing variables assigning the same prices to every traded asset are equal almost surely. Replicate indicator functions to obtain equality of their integrals on every event, then apply this to the event where one density exceeds the other.