= Holomorphic and canonically normalized superpotential couplings
{title2=$\Phi_c=Z^{1/2}\Phi,\quad m_c=m/Z,\quad g_c=g/Z^{3/2}$}
Local Wilsonian <superpotential> coefficients can have no perturbative vertex corrections while the <Kähler potential> undergoes <wave-function renormalization>. Canonical normalization then converts a quadratic coefficient $m$ and cubic coefficient $g$ to the displayed running coefficients. Non-renormalization of a holomorphic F-term is therefore compatible with running physical masses and interactions. The distinction requires keeping a local <Wilsonian effective action> separate from infrared-singular one-particle-irreducible effects and from eliminating entire massive fields.
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